About Your Coaches: John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients. These premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the Business Owners Coaching Club. Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

Is your marketing message strong enough to turn some people off? If not... chances are you're probably not turning people on and pulling them to your business like a magnet either. In this recording, you’ll learn the pros and cons of integrating values into your marketing. . . International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world.

This business coaching team brainstorm the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is based on the February 2005 issue of Inc. To access the outline of brainstorming ideas discussed in this audio article, and discover how these International Business Coaches of the BusinessOwnersCoachingClub.com can help accelerate your success in business, see below.

how to avoid the most common pitfalls.

Your values and worldview WILL bleed through in business – no matter how hard you try to hide it.

The 21st Century offers a dramatically different business culture than existed in the 90’s.

All of a sudden, people seem more free to “be themselves” and let their light shine – and are willing to do it, in order to be true to themselves. No matter what the cost.

The naysayers warn this could be “dangerous” but to the business owner who has eternal ties, they can’t imagine anything being more dangerous than denying their believes for the sake of “getting a customer”. Instead, they’d rather lose a client than try to be “all things to all people.”

Do you share your faith at work? Or does fear hold you back? More and more, marketplace ministers are “showing up” from corporate America to small businesses across the nation.

According to a recent Gallup poll that describes how “religious practice has exploded in recent years... up from 58% to 82% today and these values are increasingly being expressed in the marketplace.”

Perhaps this also has something to do with Ed Silvoso, a businessman from Argentina, author of the book, “Anointed for Business” who has been sharing how Christians can use their influence in the marketplace to change the world.

Political correctness seems to be on its way out, and values-based marketing messages seem to be “in vogue” more than ever before.

Yet there still are brand strategists who warn against letting your faith be known. Stephanie Wagner identifies herself proudly as a “secular liberal” and tells those who intend to market on the basis of religious values to keep their “eyes wide open” to what she describes the “risks” involved, which would be losing someone like her as a customer.

But that’s only if you believe people are more closed-minded and judgmental than they are open-minded to working with people with diverse believes.

Mike Paul, president of MGP & Associates, a public relations firm proves the naysayers like Wagner wrong. Succeeding in one of America’s bluest cities, New York City, doing business boldly as a born-again Christian, he specifically states in all his promotional material that his firm makes decisions “prayerfully” and conducts business on “biblical principles”.

Feeling that he’ll attract more clients that have similar values with this message proclaimed boldly, he’s also okay if he loses business from those who are not in sync with his values.

Contrary to all the business messages that emphasize how the client always comes first, argues, “Your clients don’t come first; money doesn’t come first... every decision you make starts with your relationship with the Lord.”

Steven Covey, author of the best-selling book, “The 7 Habits of Highly Successful People” and one of America’s top consultant for Fortune 500 companies, has no problem letting his faith known, and incorporating these values into business trainings.

All of Covey’s 7 habits, “Begin with the end in mind, Put first things first, Be Proactive, etc.” are all biblically based, even if he doesn’t come right out and quote chapter and verse.

Boldly taking the risk of closing ALL Franklin Covey stores on Sunday, (including those in the mall) proves he’s serious about his Mormon values expressed through the 7 Habits such as taking one day off each week for rest and respect to the Lord, ("Sharpen the Saw") proving that profits do not come first in his book.

Does Covey lose profits as a result of this bold policy? Perhaps. On Sunday at least. But I’d venture to bet that just by seeing him put into practice that which he preaches, his clients will become more loyal to him in respect and honor of him staying true to his ethics, thereby staying in integrity to who he really is and what his core beliefs are.

My opinion on all this?

Why worry about losing clients who are going to be judgmental all because you don’t believe the way they do? (Unless you’re thinking of their eternal soul, of course.) –smile-

After all, you’ll never be able to change the fact that you’ll always have critics no matter what you do. So you might as well be in integrity to yourself, your values and beliefs, because that is what will matter at the end of the day.

As a result, you’ll never even have to think about “recharging” because when you’re operating with the end in mind, knowing your mission, understanding why you’re the business that you’ve been blessed with, you’ll enjoy unstoppable energy, each and every day!

This audio shares an astounding example of how one man with a vision based his entire business – a bank – on his values.

Listen to how he exceeded his one-year goals within months, and amazed everyone by building one of the fastest growing banks in the nation, with profits shooting up from $5 Million to an unbelievable $75 Million in less than 18 months!!!

Yowzer!

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