Pull technology and Channels

There are essentially two ways to move information on the Internet, push technology and pull technology. E-mail is a push technology. You subscribe to an ezine or electronic newsletter and the publisher sends (pushes) it out to the subscribers via e-mail on a set schedule. And once your email is out there ... well, you know the rest.

As we all know, the growing problem with spam has caused our inboxes to be so clogged we might miss or even delete that ezine from our favorite publisher, a product inquiry from a customer, a new product announcement, an important notice from an affiliate upline ... or our ISP has tightened filters to the point that we are not getting all our messages. The frustration that ezine publishers, website owners, downline managers and many other business people are experiencing just trying to stay-in-touch is unprecedented and the prospects of email getting fixed, well ....

"Channeling" (pull technology) eliminates all those issues for both subscribers and publishers alike. Subscribers are in total control of when and what information they receive without giving out their email or any personal information at all, and no opting in and out. Publishers are also in control because they no longer have to deal with all the hassles of publishing via email, they simply add an item to their channel, click a button and all their subscribers receive it immediately.

Subscribing to Quikonnex media-rich-capable channels is like subscribing to cable television, only better. You decide what information you want to receive, like choosing a channel on television, and it is delivered to your desktop immediately, as soon as the publisher makes it available, whether in straight text, full html, voice, video, or interactive media.

Quikonnex channels are better than cable, because you do not have to be at your computer to get all the latest news when it is published, it's like having a built-in VCR. If you are not at your computer, or do not have your channel viewer open, you will not miss any information. The next time you launch your channel viewer, all the news will be there, waiting for you.

This is not the next "wave" on the Internet, this is the next "tsunami."