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Publisher Q1. Why is a channel better than e-mail?

Have you checked your inbox lately? How much of that incoming stuff is something you actually asked for? If our inboxes are any indication -- not much!

As a business owner and/or ezine publisher your inbox has probably become a nightmare. Your subscribers are very likely in the same boat. Spammers have become so crafty and callous that it's become horrendous trying to set up rules and filters in your mail program. Many of today's so-called spam eliminators will make your subscribers jump through hoops to stay on your list. They make you jump through hoops too, just to create acceptable lists.

The biggest benefit of having your own Q Channel is that you are in control of your channel and your subscribers are in control of their subscription. With your own Q Channel you can keep your subscribers up-to-date on the "latest and greatest" and it is available to them immediately, unaltered. No ISP interference.

Just think of the list maintenance tasks you won't have to do anymore. You will have more time to do what you are really good at, gathering information and publishing it for your folks. And, with a channel, you won't have to wait to publish on a set schedule. If you have vital information you want to communicate to your subscribers, just post the item to your channel, and they will have it instantly. All the information you publish for your subscribers will get to them immediately, as long as they are subscribed to your channel.

You and your subscribers both win!
SiteLink: FAQs -- Publishers



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