RSS is the email-alternative for one-to-many communication!

In their article Email is Dead -- Long Live RSS, the consultants at Greenhouse Associates state, "Spam has effectively put email out of business for the delivery of legitimate content. With mailboxes overflowing with junk mail, users have stopped reading email or have imposed spam blockers, which often block legitimate mail as well as junk. ..."

They go on to provide statistics which show that the twelve leading ISPs are incorrectly blocking requested, permission-based email. Virus/worm threats are also responsible for significant impediments to the delivery of legitimate email. Many of our new publishers are telling us that they were experiencing these very problems first-hand, until they became Quikonnex Publishing Members. Now, they just publish their newsletters and run their businesses, without the aggravation of email publishing.

The Greenhouse Associates article confirms what we already knew, " ... The emerging panacea is RSS, an XML-based format for delivering content. ... [it] certainly represents a potential way around the current email logjam. ... A resulting benefit is that publishers no longer need to maintain email lists because the user pulls content from sites of interest, rather than having email pushed to them. ... " That also means that subscribers no longer have to provide an email address to subscribe to a newsletter and are thereby protected from spam and the infiltration of viruses and worms. In light of the deepening interest in Internet privacy issues, subscribers are more likely to subscribe to newsletters in a manner which protects their privacy, and puts them in control. Isn't it nice that this same system also gives the publishers greater control?

Please note, this article has been removed from the Greenhouse Associates server. Please contact Q Support if you would like more information on the full text.