Are email marketers the enemy?

In a recent article for Just an Online Minute about the federal anti-spam bill, Paul Gough quotes from the Pogo comic strip, "We have met the enemy, and he is us."

He warns that legitimate email publishers must hear what their subscribers are saying about email, if they wish to maintain a positive relationship with those subscribers and protect the future of their businesses. This is now more important than ever in light of the new laws being passed and enforced against those accused of spam.

However, he says that the passage and enforcement of those laws will not eliminate spam, nor consumer complaints against spam. Consumers think spam is a very big and serious problem that will not be easily solved by legislation. That is why Mr. Gough is warning email marketers to closely examine how they do business and recommends some methods for keeping subscribers interested and connected. He stresses the need to respect the subscribers' time, a commodity that is now more valuable to them than their discretionary income.

His final warning,
Or else e-mail marketers will discover that, if the anti-spam registry becomes law that their problems have only just begun.

Here at Quikonnex, we believe the solution is to stop publishing newsletters and ezines via email, and start using Q Channels, the email-alternative. Channel publishing saves time for both the publisher and the subscriber. Publishing channel items is a snap, and delivery is immediate.

With direct-to-desktop subscriptions, there are no accusations of spam for the publisher, and no cluttered inboxes to obscure important information for subscribers. With multiple options for two-way communication, publishers are able to nurture and strengthen their relationships with their subscribers. Real-time statistics allows them to identify trends of interest among their subscribers and thus deliver a more targeted message. Our free web conferencing is another powerful method for connecting with customers.

Please take some time to look around while you are here. If you would like more information, please feel free to click the Q Support link to be connected with someone who can answer your questions.